Getting a new customer costs 5-7 times more than maintaining
a profitable relationship with an existing one.

But, just how do you go about developing customers that last a lifetime?

Have you heard the talks, read the books, gone to the seminars, but find yourself still asking these kinds of questions:
Would any of these cool ideas work for my customer base?
Can I afford to invest in some of these ideas?
Does anyone really do any of that stuff they talk about in those books and presentations?

Have you tried a couple of ideas you read or heard about, and they just didn't seem to work?
Maybe your customers didn't respond, or you and your people just couldn't stay with it for whatever reason.

Finally, you look around at a whole lot of other businesses that don't seem to be able to implement these grand ideas either.
So you go back and spend more money on marketing to, and chasing after new customers, hoping your existing customers
will remember you when the time comes for them to buy again.

The three missing links

The problem with most of the books and seminars out there is while they are long on strategies, they fall short on tactics.
They really fall short on three critical tactics - the missing links to customer service and retention:

1. Information - what are the most effective ways for you to find out what your customers want before, during, and after the sale.
2. Systems - how do you cost effectively deliver what your customers want - consistently?
3. Team building - how do you get the right people together doing the right things to deliver the service your customers want?

I've implemented those missing links, and I can show you how

Whether you book me to speak, join one of my coaching programs, or have me and my team do everything for you, I guarantee
you will come away not only with ideas about what to do, but plans on how to do it, and ways to get it done. Click on Coaching above to find out more about my coaching program - where I show you everything you need to know and do to implement the missing links. Click on Done For You above to find out more about how my team and I can not only show you how to do it, but design and implement everything for you! Click on Book Me above to find out more about keynotes and workshops I offer. Finally, click on Crypto-what? if you are just plain curious about who I am, my philosophy, and how I came to be able to show you how to develop customers that last a lifetime.

To get you started for FREE, enter your email address below and click Subscribe to sign up for my mailing list. You will receive regular dispatches with all kinds of information aimed at helping you develop customers that last a lifetime!